Coursecode: wm0501
Coursename: Introduction Business Economics

DUT creditpoints: 2
ECTS creditpoints: 3

Subfaculty of Design, Engineering and Production - Mechanical Engineering and Marine Technology
Lecturer(s): Bikker, prof.ir.H., Haaf, ir.W. ten

Tel.: 015-278 2711/1588

Catalog data:
interest structures, industrial production and market, principal functions, systems thinking, organization structures, product life cycle, objectives and strategy, leadership, cooperation/collaboration, teamwork, problem solving and decision making, calculation and marketing policy.

Courseyear: 3
Semester: 0/4/0/0/0
Hours p/w: 4
Other hours: none
Assessment: See remarks
Assessm.period(s): 2, 6
(see academic calendar)

Prerequisites: none
Follow up: wm0504, wm0505
Detailed description of topics:
  • Backgrounds of market, business and industrial production
  • Introduction of systems theory; steady state model
  • Principal functions of an enterprise
  • Organization structures of the primary processes
  • Product life cycle, product development process, specification of product requirements
  • Aims and policies; the key-role of strategy
  • Models of leadership
  • History of Management Science
  • Fundamentals of cooperation/collaboration
  • Taskforce and teamwork
  • Fundamentals of problem solving; project management and decision making
  • Calculation and break-even analysis
  • Product price, marketing and production policy; relationships and interaction
  • A manager, the daily life of a manager
Course material:
  • Prof. ir. J. in 't Veld, Analyse van Organisatie Problemen, Educatieve Partners Nederland BV, 1998, ISBN 90 11 045 947
  • Syllabus bb1 vol.1 + vol.2 + vol.3
References from literature:
  • Scott Morton, Michael.S., The Corporation of the 1990's, Oxford Univ.Press 1991
  • Pfeifer, T, Eversheim, W., Konig, W. and Wreck, M, Manufacturing Excellence; the competitive edge, Chapman and Hall, 1994
  • Davenport, Thomas H., Process Innovation; re-engineering work through information technology, HBR-Press 1993
  • Burgelman, R.A., Maidique, M.A. and Wheckwright, S.C., Strategic Management of Technology and Innovation, IRWIN 1996
  • Wild, R., Production and Operations Management, Cassell Publ. 1994
  • Hill, Ferry, Production Operations Management, Prentice Hall, 1991
  • Pugh, D.S., Organization Theory, selected readings, Penquin 1990
  • Warnecke, H.J., The Fractal Company, Springer-Verlag 1993
Remarks (specific information about assesment, entry requirements, etc.):
assessment is multiple choice and through practical applications being part of the project IP3 - Industrial Production
Goals:
This course is designed to recognize problems in the context of business management and organization. Getting involved in business, the engineer, among others, has to decide when and where to ask for advice, to what extent and how the organization of multi-disciplinary groups is favourable and when post-graduate education becomes desirable. Insight in operations management and the role of the engineer may accommodate his work in practice and stimulates learning to integrate social-economical and technological aspects.
Computer use:
Laboratory project(s):
Design content:
Seventyfive percent of the course is dedicated to designing business processes and systems.
Percentage of design: 75%