Course code: mtp305

Course name: Maritime Industry & Operation 2

ECTS credit points: 5.0

Faculty of Mechanical Engineering and Marine Technology

Lecturer(s): Prof. Dr. E. van de Voorde, Ir. J.W. Frouws, Prof. Dr. Ir. U. Nienhuis MBA, Ir. C. Dirkse

Tel.:  015-27 8 5306

Catalogue data:

Business plan development, market assessment, cost & revenue calculation, operational cost, voyage cost, capital cost, freight rates, exchange rates, financing, management structure, balance sheet, P/L-statement, strategy, environmental and sustainability considerations, public responsibilities.

Course year:

BSc 3^rd year

Period:

2B

Class hours per week:

Variable: 2-4

Other hours:

Project work in groups of 2 to 4 students

Assessment:

Report + presentation + participation

Assessm.period:

May 14th

(see academic calendar)

Prerequisites:

• Completed P-exam
• 30 ECTS of second year curriculum
• 9 ECTS of the Mathematics & Physics cluster (mt201 and mt202) of the second year curriculum
• mt215 Marine engineering A
• mt517 Geometry & stability
• mt518Resistance & Propulsion 1
• mtp201 Werf in Beeld

Follow up:

mt724, mt725, mt726, mt727, mt728, mt313

Detailed description of topics:

Classes/instructions:

Classes are planned on strategy, shipping economics, business plan, financial analysis, organisational, environmental and sustainability considerations on shipping.

Details of dates and times will be given in the course schedule on Blackboard.

PROJECT WORK

The participants are split into teams of two to four students and assigned a specific case. Each team is required to develop a business plan. Alternatively a team may suggest their own idea for a new shipping business. In that case they must put their proposal forward prior to the beginning of the course.

Each team will develop the business plan from information gained from literature or possibly from contacts in the industry. For the financial analysis the participants will receive an EXCEL-application with summary documentation. This enables students to focus on the analysis of the business, not on the sometimes tedious financial calculations.

Course material:

Hand-outs to be distributed where appropriate and digital copies of presentations.

References from literature:

To be supplied during classes.

Assessment:

On the basis of: Business Plan Report & Presentation

Each group will draw up a business plan according to the exact table of contents as supplied during class. The work will be presented through a PowerPoint presentation to the lecturers who will act as potential investors in the proposed company. All students will be present during all presentations. While the course will be given in Dutch, the business plan must be written in English. 

Learning goals:

The following learning goals are pursued. Upon completion of the course the student must be able to:

1.       To model the exploitation of a ship owner in terms of income (tariffs, contract type), cost (fuel, wages, maintenance, overhead, taxes, interest), currency and exchange rates, investments.

2.       To apply, interpret and model financial instruments to monitor the finance of a ship owner and to evaluate the results

3.       To judge the performance of a company on the basis of a P/L statement, balance sheet and secondary information.

4.       To interpret the financial structure pertaining to the operation of a ship or maritime platform.

5.       To define, explore, analyse and interpret new business ideas in the maritime sector.

6.       To understand and apply the fundamentals of organisational forms (matrix, project, team, BU, hierarchy, etc.; organisation along functional, geographic, market segment lines)

7.       To develop, implement, analyse and interpret market research questionnaires (types of questions, analysis techniques, scoring, conceptual issues)

8.       To understand fundamental marketing issues (marketing mix, customer retention, satisfaction, value chain, market research, unique selling proposition, etc.)

9.       To understand company positioning (strategy, mission, vision, uniqueness, core-competencies, outsourcing, balanced score card, etc.)

10.   To understand various management policies and change management techniques (TQM, BPR, self-steering teams, empowerment, etc.)

11.   To understand legal aspects (joint ventures, BV, Inc, Holding, SA, NV, Co KG, employee board, ARBO, CAO, etc.)

12.   To understand and explain the impact of marine exploitation on its environment (socially, legally) and apply sustainability considerations on same.

13.   To interpret the strength and weaknesses in maritime transport chains and devise solutions for improvements

14.   To interpret international differences as drivers for business decisions

Computer use:

Excel, Word, PowerPoint, possibly basic maritime technology software (stability, R&P, etc)

Laboratory project(s):

None

Design content:

Concept exploration from functional requirements.

Percentage of design:  20%