Coursecode: ide511
Coursename: integral aspects of business marketing

DUT creditpoints: 2
ECTS creditpoints: 3
Subfaculty of Industrial Design
Lecturer(s): prof. mr. dr. ir. Sicco C. Santema Tel.: 015-2783068
Catalog data: Course year: 4, 5
Period: 6, 24-03 t/m 28-04
Hours p/w: 4
Other hours:
Assessment: cases and paper
Assessm.period(s): after course period
(see academic calendar)
Prerequisites: ide513 or equal
Follow up: none
Detailed description of topics:

The course is meant to develop a deaper understanding of marketing for engineers. The central question is 'how can we satisfy customers with our (technological complex) products and services ?
'The course is heavily supported by The Web.
Furthermore, marketingplanning plays an important role in this course.

  1. Marketing and organisation
  2. Marketing and Finance
  3. Marketing and engineering
  4. Marketing and production
  5. Marketing and personnel
  6. Marketing and Communication
  7. Marketing and Distribution
  8. Direct marketing and internet
Course material: books, articles, internet site with embedded video:
  • business marketing, prof Hein van der Hart e.a., 1999
  • Succesvolle marketingplannen, Santema, Dingena, Dishoeck
  • site webct.io.tudelft.nl:8900
References from literature: see ide 513
Remarks (specific information about assesment, entry requirements, etc.):
4 of the classes will be based on real life cases of quest speakers
Goals:
continued understanding of business to business marketing for technological companies
Computer use:
many, as al material is also available on the internet
Laboratory project(s):
Design content:
Percentage of design: 0%