Coursecode: ide513
Coursename: basic business marketing for engineers

DUT creditpoints: 1
ECTS creditpoints: 2
Subfaculty of Industrial Design
Lecturer(s): prof. mr. dr. ir. Sicco C. Santema Tel.: 015-2783068
Catalog data: Course year: 4, 5
Period: 5, febr. - mrt
Hours p/w: 2
Other hours:
Assessment: cases and paper
Assessm.period(s): after the course
(see academic calendar)
Prerequisites: none
Follow up: ide511
Detailed description of topics:

This course is meant for engineers that want to establish a future in the more commecial technical area. This basic course is attanded by students of all faculties, so exchange of knowledge and experience is large and quite succesful from the point of education.
The basis for this course is the book Business Marketing of prof. Hein van der Hart (latest 1999).
Buying behaviour is an important item, as well as the marketing mix to best sell technological complex products and sevrices

  1. Buying behaviour
  2. marketing mix: pricing, products, promotion and place (distribution).
  3. Distribution
  4. Internet and Direct marketing
  5. Sales
Course material:
book, articles, internet site, with embedded video
References from literature:
Business Marketing by prof. Hein van der Hart
Remarks (specific information about assesment, entry requirements, etc.):
Goals:
introduction in this important subject for commercial engineers
Computer use:
many, as material is also available on the internet (with embedded video)
Laboratory project(s):
Design content: 0
Percentage of design: 0%